Pricing

More people, more calls,
see your site first

Built before you pay a penny.

Tell me about your business and we'll talk through your build. You'll see the finished site before you pay. After launch, choose ongoing care, monthly improvements, or weekly content with a Care, Craft, or Grow plan. Each plan is month to month.

“I thought there was never going to be a website with the prices I was given. The final cost was well within a reasonable range for a small business.”
Andrew Hughes · Google review
The status quo

The agency process that keeps your site waiting.

  • 01Two-month discovery process before a single pixel is drawn.
  • 02Drop your business name into a WordPress template they've used 40 times.
  • 03Hand it off to whoever's available that month. You won't meet them.
  • 04Eight weeks later, ship a site you can't touch yourself, billed by the hour every time you need a word changed.
  • 05Disappear. Phone goes to voicemail when you need anything.
The LocalCraft way

A single human.
A two-day clock.
A site you actually own.

Every LocalCraft build is hand-coded by one person (me) for one local business at a time. No white-labeled overseas team. No template you'd recognize. No multi-month timeline. You answer 16 questions about your business and your voice, and 48 hours later you have a finished site on your own domain.

What every build includes

The whole site, from day one.

  • ✓Custom design (no template), every page your buyers search for
  • ✓Mobile-first conversion architecture
  • ✓Lead-capture form with automated follow-up
  • ✓Local SEO + AEO foundation (schema, sitemap, llms.txt)
  • ✓Google Search Console + Bing Webmaster submission
  • ✓One round of post-launch revisions
  • ✓Built to work, or I keep working

Hosting, ongoing SEO, AEO, GEO and performance work, and update work all ride on top of a Care, Craft or Grow plan. Grow adds a weekly SEO content engine that keeps publishing posts tuned to your city long after launch.

What's NOT in every build

The stuff we won't pretend to sell you.

  • ✕E-commerce / online ordering (separate engagement)
  • ✕Booking / scheduling software (we integrate yours)
  • ✕Custom CRM (we hook into yours)
  • ✕WordPress (we use Next.js + Vercel)
  • ✕Stock photo libraries (we use your real photos)
  • ✕Lorem ipsum filler (every line is yours)

If you need any of the above, we'll either scope it as a separate phase or point you at the right vendor.

The 48-hour clock

Five days. Start to launch. Most of it your day off.

Day 0

Spec intake

Answer a short or long intake. You decide if it's a fit. No deck, no upsell.

Day 1

Brand voice

The long version is a 20-minute brand-voice interview. I quote you verbatim wherever I can.

Day 2–3

Sprint build

I disappear. The site gets designed, written, and built in two days.

Day 4

Preview + revise

You see the site on a staging URL. One round of changes.

Day 5

Launch

Site goes live on your domain. Sitemap submitted. Pixel firing. Done.

The plans

Choose the plan that fits how you work

Care keeps a mostly steady site maintained quarterly. Craft is the best value for monthly optimization and four total hours of requested website work each month. Care includes two update hours; Grow includes eight total requested-work hours and weekly original content. You can also buy your custom build without monthly service. We'll discuss your build price together.

Essential care
Care Plan
$197/moBuild quoted separately
The same site, looked after on a quarterly rhythm. For a business that rarely changes the site after launch.

  • Quarterly SEO, AEO, GEO & performance work
  • Managed premium hosting, SSL, daily backups
  • Security & uptime monitoring
  • Two total update hours per calendar month, published in 24 hours
  • Performance reports and the client portal
  • Direct line to the developer, no ticket queue
  • Refer a business, next month free
  • The full custom build, same as Custom Build

Hours don't roll over. Additional work requires approval at $150 an hour. Scheduled services and remedy work use none of your two hours.

Start with Care
Step up
Grow Plan
$997/moBuild quoted separately
Everything Craft does, with a publishing engine pointed at your market.

  • Craft's hosting, reporting, and monthly optimization
  • Eight total requested-work hours per calendar month
  • Weekly original SEO, AEO & GEO content
  • Real-time lead dashboard
  • Ongoing AEO maintenance
  • ZIP & category exclusivity
  • Locks out direct competitors

Hours don't roll over. Additional work is quoted for your approval. Scheduled services, weekly content and remedy work use none of your eight hours.

Start with Grow
No monthly plan
Custom Build
See it first
We build before you pay a penny. Talk with Jake about your project and build price.

  • Five-page custom site
  • Mobile-first, click-to-call
  • Modern framework stack
  • Lead capture + automated follow-up
  • Local SEO foundation
  • AEO setup for AI search
  • Built to work, or I keep working
  • Delivered free and clear
Talk about your build
Why Craft

Four hours for changes, with monthly optimization

Craft includes four total hours of requested updates and enhancements per calendar month. New pages, sections and content changes share that allowance. Care includes two hours of updates; Grow includes eight total hours of requested work.

Scheduled SEO, AI visibility and performance work run monthly on Craft and Grow, quarterly on Care, and do not use your requested-work hours. Grow's weekly content and remedy work sit outside those hours too. Unused time does not roll over.

Not ready to pick yet? Get a free build first →

The guarantee

Built to work.
I keep working
until it does

A LocalCraft site isn't built to just look good. It's built to turn visitors into calls and inquiries. If yours isn't doing its job, I keep refining and tuning it until it is. I don't hand off a site that just sits there, and I don't call it done until it's earning its place. That fixing work is mine to do, so it never comes out of your included hours on any monthly plan.

Built to convertI keep working until it worksCare that never stops
Questions, answered

The fine print, unfined

How much does a custom website cost in the Metro East?

Talk with Jake about your business, the site you need, and your build price. We build your site before you pay a penny. Ongoing service is separate: Care is $197 a month with quarterly optimization and two total hours of requested updates per calendar month. Craft is $497 a month with monthly optimization and four total hours of requested updates and enhancements, including pages and sections in your existing design. Grow is $997 a month with eight total requested-work hours, weekly original content, a real-time lead dashboard, and ZIP and category exclusivity. Hosting, security, daily backups and reporting are included in all three. Scheduled services and remedy work do not use your requested-work hours. Unused hours do not roll over.

Why is the Craft Plan the best value?

Craft includes four total hours of requested website updates and enhancements each calendar month, compared with Care's two update hours. It also runs SEO, AI visibility, and performance work monthly instead of quarterly. New pages and sections in your existing design share the four-hour allowance. Scheduled optimization and remedy work sit outside it. Unused time does not roll over, and additional work is quoted for your approval.

What is the difference between the Care and Craft plans?

Both plans host your site, secure it, back it up daily, and keep it optimized for search and AI answers. Care includes two total hours of requested updates each calendar month and quarterly optimization. Craft includes four total hours of requested updates and enhancements, including new pages and sections in your existing design, and monthly optimization. Requested work is published within 24 hours. Scheduled services and remedy work do not use the allowance, and unused hours do not roll over. Care work beyond two hours requires approval at $150 an hour; additional Craft work is quoted for your approval. Both plans are month to month.

Is there a contract?

All three service plans are month to month. Cancel by phone or email at any time, with service continuing through your current paid period and no next monthly service charge. A separately accepted website payment plan remains due under its own addendum.

Your accepted plan terms govern your subscription, including any earlier scope that remains protected while you stay subscribed.

What happens to my site if I cancel?

Once the agreed website project price has been paid in full, you keep your site files. We provide a free export of code, content and assets within seven days of cancellation or final website payment, whichever is later. Any separately accepted website payment-plan addendum controls an unpaid balance and export timing. You can arrange hosting elsewhere; our hosting may end after 30 days without an active hosting or service relationship.

What about my domain, email, and Google listing?

Handled personally, start to finish. Domain transfer, email migration, Google Business Profile, DNS, hosting cutover and redirects are all part of the build, with zero downtime. You will not lose a phone number, an email address, or a single Google review during the move, and your existing search rankings carry across.

What if the site isn't bringing in business?

I keep working on it. That means reviewing what the analytics actually show, rewriting the pages that are not converting, and adjusting the calls to action until the site earns its keep. On a monthly plan that work happens outside your included hours, so you never spend your own time on my under-delivery, and I do not stop until it performs.

What does the referral program pay?

Refer a business that converts to a paid plan, and your next month of service is free. No cap on referrals. A client who refers 12 businesses in a year pays nothing for service that year.

A separate partner affiliate program (cash commissions, for non-client referrers) is in development for Q3.

Pick the plan you like. Or pick none of them

Get a free build first. See the finished site on your phone. Then choose what makes sense, including walking away with no obligation.