Pricing

Transparent. Published
No discovery call required

Two ways in. Both posted. The flat build is the agency replacement; the service relationship is what most clients choose. Either way, no contract.

The status quo

What most agencies will do for your $12,000.

  • 01Two-month discovery process before a single pixel is drawn.
  • 02Drop your business name into a WordPress template they've used 40 times.
  • 03Hand it off to whoever's available that month. You won't meet them.
  • 04Eight weeks later, ship a site that you can't edit without paying $150/hour.
  • 05Disappear. Phone goes to voicemail when you need anything.
The LocalCraft way

A single human.
A two-day clock.
A site you actually own.

Every LocalCraft build is hand-coded by one person (me) for one local business at a time. No white-labeled overseas team. No template you'd recognize. No multi-month timeline. You answer 16 questions about your business and your voice, and 48 hours later you have a finished site on your own domain.

What every build includes

The whole site, from day one.

  • Custom design (no template), every page your buyers search for
  • Mobile-first conversion architecture
  • Lead-capture form with automated follow-up
  • Local SEO + AEO foundation (schema, sitemap, llms.txt)
  • Google Search Console + Bing Webmaster submission
  • One round of post-launch revisions
  • Built to work, or I keep working

Hosting, the LocalCraft lead dashboard, ongoing updates, and the SEO program ride on top of any Care or Growth plan.

What's NOT in every build

The stuff we won't pretend to sell you.

  • E-commerce / online ordering (separate engagement)
  • Booking / scheduling software (we integrate yours)
  • Custom CRM (we hook into yours)
  • WordPress (we use Next.js + Vercel)
  • Stock photo libraries (we use your real photos)
  • Lorem ipsum filler (every line is yours)

If you need any of the above, we'll either scope it as a separate phase or point you at the right vendor.

The 48-hour clock

Five days. Start to launch. Most of it your day off.

Day 0

Spec intake

Answer a short or long intake. You decide if it's a fit. No deck, no upsell.

Day 1

Brand voice

The long version is a 20-minute brand-voice interview. I quote you verbatim wherever I can.

Day 2–3

Sprint build

I disappear. The site gets designed, written, and built in two days.

Day 4

Preview + revise

You see the site on a staging URL. One round of changes.

Day 5

Launch

Site goes live on your domain. Sitemap submitted. Pixel firing. Done.

Flat Build
$4,997
One-time. No ongoing obligation.

  • Five-page custom site
  • Mobile-first, click-to-call
  • Modern framework stack
  • Lead capture + automated follow-up
  • Local SEO foundation
  • AEO setup for AI search
  • Built to work, or I keep working
  • Delivered free and clear
Buy outright
Growth Plan
$2,497 + $497/mo
$2,497 build (down from $4,997 standalone). For businesses ready to grow online.

  • Everything in Care
  • Weekly original SEO content
  • Ongoing AEO maintenance
  • ZIP & category exclusivity
  • Locks out direct competitors
Start with Growth

Not ready to pick yet? Get a free build first →

The guarantee

Built to work.
I keep working
until it does

A LocalCraft site isn't built to just look good. It's built to turn visitors into calls and inquiries. If yours isn't doing its job, I keep refining and tuning it until it is. I don't hand off a site that just sits there, and I don't call it done until it's earning its place. On a care plan that work never stops: unlimited requests, a direct line to me, and a site that keeps getting sharper.

Built to convertI keep working until it worksCare that never stops
Questions, answered

The fine print, unfined

Is there a contract?

No. Both monthly plans operate on a no-contract basis. Cancel in any month, for any reason. You'll see the cancellation reflected on your next billing cycle.

The discount on the build cost is the loyalty mechanism, not a contractual clause buried in page seven. We'd rather earn the next month than enforce it.

What happens to my site if I cancel?

You keep it. The code, the design, the content. There is no buyout fee, no termination clause, no transfer cost, no escrow. You can host it elsewhere, hand it to a different developer, or sit on it. It is yours.

What about my domain, email, and Google listing?

Handled personally. Domain transfer, email migration, Google Business Profile, DNS, hosting cutover, redirects. All of it, with zero downtime. You will not lose a phone number, an email, or a Google review during the move.

What if the site isn't bringing in business?

I keep working on it. I refine and optimize until it's pulling its weight. I just don't stop until your site works.

What does the referral program pay?

Refer a business that converts to a paid plan, and your next month of service is free. No cap on referrals. A client who refers 12 businesses in a year pays nothing for service that year.

A separate partner affiliate program (cash commissions, for non-client referrers) is in development for Q3.

Pick the plan you like. Or pick none of them

Get a free build first. See the finished site on your phone. Then choose what makes sense, including walking away with no obligation.